TCU's LaDainian Tomlinson boosts his Heisman hopes with 294 yards and four touchdowns Saturday.(AP)

Tomlinson had 294 yards -- the highest total in the country this season -- and four touchdowns on a school-record 49 carries as the Horned Frogs extended their winning streak to 10 games with a 41-21 victory over Hawaii on Saturday.

"He happens to be the guy we pitch to on the option and the guy we hand it to when we run inside," TCU coach Dennis Franchione said. "If it wasn't him, it would be somebody else standing there getting those opportunities. We just did what we needed to do."

As Tomlinson kept running, the Horned Frogs (5-0, 2-0 WAC) kept possession of the ball for nearly 41 minutes. TCU got 393 of its 484 total yards on the ground.

Hawaii freshman Timmy Chang, who threw for 313 yards in his starting debut a week earlier in a loss to Tulsa, still managed 266 yards and three touchdowns -- two of them in the first quarter -- while completing 18 of 44 passes.

Tomlinson had 196 yards and three touchdowns by halftime, when he had 30 carries - just four short of an NCAA record for a half.

"When he had 30 carries at halftime, I was thinking, `Boy, I'm running my horse.' I didn't want him to get him too tired, but he can handle it. He's used to doing those things," Franchione said.

Tomlinson went on to break his own school record for carries and increase his career rushing total to 4,079 yards.

"At the end of the first half, my body told me I was carrying the ball a lot," Tomlinson said. "Man, I'm going to feel it in the morning."

The last time TCU (5-0, 2-0 WAC) won 10 games in a row was during a school-record 14-game winning streak in 1937-38. The Horned Frogs are 5-0 for the first time since 1942.

Even though its 384 total yards and 21 points were the most against this year against TCU, which allowed just 6.75 points and 199 yards per game its first four, Hawaii (0-4, 0-3) remains winless after a breakthrough 9-4 record last season.

"We played hard, but we missed some assignments on defense that gave them big plays," said Hawaii coach June Jones. "They're a good football team and you almost have to play a perfect game to beat them. And we didn't do that."

The 294 yards -- the highest total in the country this season -- ranked as just the third-best rushing game in Tomlinson's career. He ran for 300 yards against San Jose State last Oct. 9, and then followed that six games later with an NCAA I-A-record 406 yards against Texas-El Paso.

Tomlinson broke the season high of 293 set by Wisconsin's Michael Bennett in the Badgers' overtime loss to Northwestern two weeks ago.

Tomlinson touched the ball on 14 of the first 16 TCU plays as the Horned Frogs went ahead 14-7 on his first two touchdown runs.

After Hawaii needed just two passes to go 80 yards on the opening drive of the play, Tomlinson carried six times for 41 yards and caught a pass for 6 more as TCU went 49 yards on eight plays on its first drive. Tomlinson scored on a 19-yard run, bouncing around the left end untouched after getting a block along the line.

Tomlinson's 1-yard TD four minutes later ended an eight-play, 54 yard drive on which he ran for 53 yards on seven carries.

The Horned Frogs went ahead to stay when Chris Kaylakie kicked a 42-yard field goal with 12:12 left in the second quarter to make it 17-14. Tomlinson added a 6-yard TD, going virtually untouched off left tackle, with 1:17 before halftime.

On the final scoring drive of the first half, Tomlinson converted a third-and-8 with a 45-yard run. He took an option pitch left broke into the open, carrying defensive back Feiamma Armstrong on his back for 15 yards after he first was hit.

Chang threw a 22-yard TD pass to Channon Harris on the second play of the game as Hawaii took a quick 7-0 lead.

That was set up by some trickery on the opening play when Chang, after handing off, took a pitchback and found Harris wide open for a 58-yard gain. Harris would have scored then if not for the underthrown pass that forced him to stand and wait for the ball as defenders caught on to what was happening.

After Tomlinson's second TD run, Chang took Hawaii right back down the field with a five-play, 75-yard drive to tie it at 14. Chang completed all three of his passes on that drive, capped by his 33-yard TD strike to Ashley Lelie.

Lelie caught a 15-yard TD pass from Chang with 4:20 left in the game.

George Layne scored on a 3-yard TD run in the third quarter, ending an 11-play, 88-yard drive that gave TCU a 31-14 lead. Tomlinson added a 2-yard TD run in the opening minute of the fourth quarter.