BUFFALO, N.Y. -- The name of the play is "Quick."

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Shaheen Holloway was just the man to run it.

The Seton Hall point guard drove the length of the floor in about six seconds, making his way through a maze of players to bank in a shot high off the glass with 1.9 seconds left in overtime to give the Pirates a 72-71 victory over Oregon on Friday in the first round of the East Regional.

The last of Holloway's game-high 27 points propelled the 10th-seeded Pirates (21-9) into the second round.

"Growing up as a little kid, you watch the NCAA tournament and you see people doing stuff like this and you say to yourself, 'One day I want to be a part of that,"' said Holloway, who also had a fast-break layup in overtime off his third steal of the game. "I'm just happy we got the opportunity to come here and play."

The seventh-seeded Ducks (22-8) did everything they could to prevent the winning play, but they found out there is no play to stop elusiveness and determination.

"In hindsight, there isn't a lot you could do," Oregon coach Ernie Kent said. "We put our biggest, quickest defender on him in (Alex) Scales, and we double-teamed the ball in the backcourt to make him take some of the time off so it would be a hurried shot situation."

But Holloway, who was distraught with his game during an injury-plagued junior season, was not going to be denied. He made a great spin dribble against Scales at the top of the key, got into the lane and hit an off-balance runner.

"We want the ball in his hands," Seton Hall coach Tommy Amaker said. "There's no secret about that. He always has the ability to use his instincts in an instant. They tried to double-team him and get it out of his hands, but he wouldn't give that up."

Oregon, which trailed throughout and never was able to get its transition game in gear, finally tied it at 62-all with 1:10 to go on a tough shot off the glass by reserve Bryan Bracey.

Bracey, who combined with sub Anthony Norwood for 17 points in the final 9:01 of regulation to rally the Ducks from a 10-point deficit, then converted two free throws with 12.7 seconds left to give Oregon just its second lead of the game.

Shaheen Holloway gets a hero's welcome after hitting the game-winning bucket in overtime. (AP)

Rimas Kaukenas, who played through a second-half injury to his tender left ankle, beat A.D. Smith on a drive to the basket and scored off the glass with 3.3 seconds remaining to force the overtime.

"It's survive and advance," said Oregon guard Darius Wright, who had five points, four assists, and four turnovers. "That's what we had to do."

The lead went back and forth in the extra period. The Ducks appeared to have it won when Frederick Jones hit two free throws with 8.7 seconds left before Holloway's heroics altered the outcome.

"That's how I expected it to end up," said Kaukenas, who finished with 14 points. "I knew it was going to be a happy ending. I don't know why."

Smith led Oregon with 17 points, but only two in the second half, and Scales had 16. The Ducks were making just their second appearance in the tournament since 1961.

Seton Hall freshman center Samuel Dalembert used his 7-foot-7-inch reach to create havoc in the lane for the Ducks, blocking six shots, getting 12 rebounds, and six points.