NCAA Refiles Coors Lawsuit In State Court

AP

  
 
   

INDIANAPOLIS (AP) The NCAA has refiled a lawsuit against Coors Brewing Co., accusing it of giving away Final Four tickets as part of a promotion without the NCAA's permission.

The lawsuit, originally filed in federal court in November, was recently refiled in state court, according to Melody Lawrence, public information coordinator for the NCAA.

Coors officials could not be reached Thursday for comment.

The complaint seeks unspecified monetary damages and a court order to prevent Coors from offering NCAA men's basketball tournament tickets in the future.

It alleges that Golden, Colo.-based Coors engaged in trademark infringement and unfair competition when it gave away four tickets to the 2001 Final Four during a "Coors Light Tourney Time Sweepstakes."

Aside from the trademark infringement and other concerns, the lawsuit states that if Coors continues its promotion, it could subject future winners of its ticket giveaway to possibly being ejected or refused entry to the basketball games.

AP NEWS
The Associated Press News Service

Copyright 2002
The Associated Press
All Rights Reserved

The information contained in the AP News report may not be published, broadcast or redistributed without prior written authority of The Associated Press.