MSU fans buying South Dakota State gear to wear during Michigan game

There is a decent chance South Dakota State will appear to have more fans than Michigan in Auburn Hills come Thursday night.

How? Here's how.

Michigan and Michigan State share a pod site. Both are in Auburn Hills for the Thursday games. Michigan State gets Valpo in the afternoon, while Michigan gets No. 13 South Dakota State just after dinner.

So, in the spirit of rivalry and in a very creative effort to get as many Jackrabbits "fans" in the building as possible, Sparty faithful have taken out their wallets and purchased SDSU gear to be part-time Jackrabbits honks on the side. They are having it expressed-delivered to their houses. So despite the early tip for Tom Izzo's team, some MSU fans clearly plan on sticking around, changing their wardrobe and hollering like hell for Nate Wolters and Co. at the 7:15 tip. with more:

In the downstairs shipping area, workers have been busy boxing up orders, getting ready to mail them out. "One of the interesting things is just where you see everything going. We track that and it's all over the country," Bookstore Marketing Coordinator Stephen Brua said. Brua says Internet traffic to the bookstore's website has doubled and some of those orders are from alumni now living in Michigan.

"We've had a couple of fans who want to make sure they get everything for Thursday, so what they're doing is paying $50 for overnight shipping just for some T-shirts," Brua said. "We've actually have had some people, Michigan State fans calling in," Brua said. "Michigan and Michigan State are playing in the same arena, so what the people are doing, buying some stuff so they can go to that game and cheer against Michigan."

The report states SDSU has quadrupled its merchandise sales as of late. It's going to be really interesting at The Palace of Auburn Hills.

When a lower-seeded team has a shot against a big boy, the arena normally will really move and sway and cheer for the upset. Now, MSU fans are taking that to a material level. Safe to say, South Dakota State will never have more fans at a game than Thursday. I love this story.

For more college basketball news, rumors and analysis, follow @EyeOnCBB on Twitter, like us on Facebook and subscribe to the thrice-a-week podcast on iTunes. You can follow Matt Norlander on Twitter here: @MattNorlander.

CBS Sports Writer

Matt Norlander is a national award-winning writer who has been with CBS Sports since 2010. He's in his seventh season covering college basketball for CBS, and also covers the NBA Draft, the Olympics and... Full Bio

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