Photo: Here's the new Sun Belt Conference logo

The new logo for the Sun Belt. (Sun Belt Athletics)
The new logo for the Sun Belt Conference. (Sun Belt Athletics)

It's time to pass along another rebranding effort by a conference. This one's pretty apt. The Sun Belt, which had been using this logo since 1997, will officially use the one you see above beginning on July 1.

A needed an upgrade. It comes with a slogan, too. "Together We Rise." The conference is about to embark on significant changeover. Georgia State, Texas State and Texas-Arlington will join the league this summer; Georgia Southern and Appalachian State join the conference in July of 2014. Idaho and New Mexico State will join the Sun Belt in 2014 as well, but only in football.

Here's what league has to say regarding the new emblem.

"The logo itself highlights the sun as a powerful and iconic expression for the conference that suggests unity, strength, promise and ambition. The individual parts of the icon combine to create a unified whole and represent strength in togetherness; a foundational value at the core of the Sun Belt Conference brand. The band of blue across the diameter of the icon symbolizes the 'Sun Belt' region, while dually creating the feeling of a sun breaking the horizon at the dawn of a new day.

"Sun Belt Conference institutions will also feel ownership in the logo, as it has been designed in all of the school’s official colors. The new logo will appear on uniforms, fields and playing courts in each university’s colors."

You can click here and mouse over every school to get an idea of what the conference is referencing. Good idea. I don't think I've seen that before. This past March, the league sent both Middle Tennessee State (at-large) and Western Kentucky (automatic) to the NCAA tournament.

CBS Sports Writer

Matt Norlander is a national award-winning writer who has been with CBS Sports since 2010. He's in his seventh season covering college basketball for CBS, and also covers the NBA Draft, the Olympics and... Full Bio

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