Study: Elite Eight run worth more than $72 million for Dayton
The Flyers and the school benefited big-time off a rare deep trip into the NCAA Tournament.
Earlier this week, we passed along the bad associated with Dayton's Elite Eight run: the tax bill the city paid due to so much police required to handle the frenzied celebrations.
Well, here's the other side of it -- the very good. Per the school, Dayton earned $72.66 million worth of "media exposure" thanks to making it to the South regional final. The report was done by the Dayton City Commission.
The study professed to use similar metrics and takeaways as Butler, VCU, George Mason and Wichita State did in wake of their tournament boons over the past decade. Games, TV exposure and social media exposure were the elements extracted to determien value. Game time was based on 30-second ad costs depending on the channel that Dayton's games were played.
There were three major components to this study: game play, television exposure and social media exposure. A value for actual game time was assessed based upon the cost of a 30 second advertisement.
The total estimated value: $72,660,482.
"This estimate reflects television clips from news outlets, syndicated television programs and sports analyses, as well as actual game play," per UD. "The game play value is estimated at $36.7 million; clips from cable and network television brought a combined value of $34.5 million. Social media exposure was harder to gauge. We used a best practice valuation of ¢0.005 for Twitter impressions and $2.4 for a tagged Facebook post. Together, the publicity value for Facebook and Twitter is $726,321."
Twitter: somehow makin' money for everybody except the people actually using it -- but very relatively speaking. See why below. Image via Dayton's report.
CBS Sports HQ Daily Newsletter
Get the best highlights and stories - yeah, just the good stuff handpicked by our team to start your day.
Thanks for signing up!
Keep an eye on your inbox for the latest sports news.
There was an error processing your subscription.
Zion Williamson, Duke's versatile 285-pound beast-of-a-specimen, can apparently do it all
It's back! The most definitive list of the top talent in the sport is here
Mike Kryzewski claimed the things brought up in this trial were a 'blip,' but now one of his...
Michigan State, Purdue and LSU should all feel great about their trusty ball-handlers as the...
The Blue Devils Hall of Famer believes the corruption trial is a 'blip'
The Kansas coach wanted Adidas' help, in part, because he believed Nike was helping Duke and...