NCAA proposed bowl advertising and promotional policies

This list is taken from the NCAA’s proposed Division I Football Bowl Advertising and Promotional Policies. It was developed by a special NCAA Bowl Task Force formed last year.

These are point-by-point items that would be deemed either permissible (P) or impermissible (I) as sponsors or advertising for bowls going forward. The NCAA board of directors will consider this recommendation at its April 26 meeting.

The document this was taken from refers any questions to NCAA general counsel Scott Bearby.


 Health Related Products

  • Hygiene-related products.  P
  • Educational messages about the dangers of sexually transmitted diseases if done in a respectful manner.  P
  • Health-related topics or advertising, provided (1) such items are beneficial to one’s physical or mental health and (2) all health-related and technical claims are supported by clinical or scientific evidence.  P
  • Federally approved prescription drugsP
  • Sexual enhancement drugs (e.g., ED drugs) that are federally approved, if no explicit descriptions of sexual side effects are used.  P 
  • NCAA-banned substances* (e.g., stimulants, anabolic steroids, marijuana) and impermissible Nutritional Supplements that NCAA member institutions may not provide to student-athletes (e.g., creatine, amino acids, ginseng)].  I  (*Note:  The list of NCAA-banned drug classes with examples is available here

Individuals, Agencies and Organizations

  • Most cause-related organizations or events (e.g., National Alliance of Breast Cancer Organizations) unless the cause endorses a controversial or unacceptable viewpoint.  P
  • Professional advertising (e.g., dentists, doctors, lawyers).  P
  • Governmental agencies.  P
  • Individuals, organizations or associations organized as a recognized not for profit, unless (1) the ad or association endorses a political candidate or party, or (2) the ad or association advocates a viewpoint on controversial issues of public importance.    P
  • Nightclubs, pool halls and other establishments that include adult entertainment, gambling and the like.  I
  • Public personalities whose personas/images are inappropriate for NCAA audiences (e.g., those who promote hatred, misogyny or discrimination in their art).  I
  • Advocacy of viewpoints on controversial issues of public importance (e.g., religious beliefs, political beliefs).  I

Sports Issues

  • Professional athletes or others connected with professional athletics, provided there are no explicit promotional references to professional teams, leagues or events.  P 
  • Sports camps/clinics (both private as well as those affiliated with a university), provided no recruiting service is promoted.  P
  • Sports wagering[ Note:  The NCAA’s position on sports can be found here.]
  • Organizations or companies primarily involved in gambling or gaming business activities (e.g., publications, Web sites, products, services).  This includes casinos, horse/dog racing tracks, off-track betting and state-run lotteries.  (Hotels or restaurants that may be attached to gambling businesses are not included in this category if the advertisement does not include a gambling reference.)  I
  • Names, pictures or likenesses of currently eligible NCAA student-athletes, unless specifically authorized consistent with NCAA Bylaws, including student-athlete and institution consent.  I
  • Athletics recruiting servicesI

Children/Youth Protection

  • Child-directed topics or advertising, with the understanding that all applicable laws are met.  P
  • Firearms, ammunition, and other weapon-related items.  I
  • Gratuitous violence of any kind, including ads depicting reckless, disorderly or destructive fan behavior.  I
  • Material that is defamatory, obscene, profane, vulgar or otherwise considered socially unacceptable or offensive to the general public.  I
  • Overt and demeaning portrayal of males and/or females as sexual objectsI
  • Depiction of any student-athlete subgroup in a degrading, demeaning or disrespectful manner.  I
  • Promotions for motion pictures, television programming or interactive games that are rated “NC-17 (formerly “X”) or their television/interactive game equivalents.  I

Alcohol and Tobacco

  • Anti-smoking, anti-drinking, responsible drinking, or anti-tobacco activities or items.  P

     * Malt beverages, beer, wine, and other alcoholic products I

  • Companies primarily involved in the manufacture or sale of tobacco or tobacco-related products/services.  I


  • False, unsubstantiated or unwarranted claims for any product or service, or any unauthenticated testimonials.  I
  • Ambiguous, misleading or deceptive statements.  I
  • Terms or implications that the Division I Football Bowls,, its member institutions/conferences, or the faculties, employees or students of such member institutions/conferences recommend, endorse or certify any product or service,  or are employed or engaged by the commercial entity.  I
  • Any act or anything contradicting or in any way impairing or tending to impair the NCAA’s exclusive right, title and interest in and to NCAA Marks.  I
  • Infringements or violations of any law, agreement or other rights of any kind whatsoever, of any person or entity including, without limitation, rights affecting copyright, patent, trademark, unfair competition, contract, defamation, privacy and/or publicity.  I
  • Attacks or other disparagements of the NCAA or its members.  I



CBS Sports Senior Writer

Dennis Dodd has covered college football for CBS Sports since it was CBS SportsLine in 1998. He is one of only seven media members to attend all 16 BCS title games and has chronicled conference realignment... Full Bio

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