Texas A&M chancellor John Sharp fed the fire of the Texas-Texas A&M rivalry this week with a response to the news that the Longhorns will begin selling alcohol at football games

According to Gabe Bock of TexAgs Radio, Sharp suggested that the 12th Man doesn't need the "numbing" effects of alcohol like Texas fans might given the program's recent struggles.

If this program-specific cattiness continues, it will only heighten the desire to see Texas and Texas A&M renew their rivalry on the field.

"We're hopeful that sometime in the future there will be a bowl game that we're able to play in, you know, if [Texas] gets there," Sharp said in an interview last month. "But the great thing about playing us is that you can get on real TV if you play us.”

Texas and Texas A&M is a rivalry everywhere but the football field. (USATSI)
Texas and Texas A&M is a rivalry everywhere but the football field. (USATSI)