Nike announces it will no longer make golf clubs, balls and bags
The future of Rory McIlroy and Tiger Woods looks murky after this announcement
Nike Golf is getting out of the club-making equipment business, the company announced on Wednesday in a stunning release. Near the end of business hours on the East Coast, Nike dropped this bomb on the golf world.
Nike, Inc. announced today that it will accelerate innovation in its Golf footwear and apparel business and will partner with more of the world's best golfers. With this new focus, Nike Golf will transition out of equipment -- including clubs, balls and bags.
"We're committed to being the undisputed leader in golf footwear and apparel," says Trevor Edwards, President, Nike Brand. "We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf."
That's all the information that exists right now. What's going to be fascinating is to see how everything is phased out and how it affects pros sponsored by Nike Golf like Tiger Woods, Rory McIlroy, Brooks Koepka and others.
Personally, I'm shocked not by the fact that a company is getting out of the equipment business (it's a costly endeavor); rather, it's that a company which has Tiger Woods as a staffer is getting out of the equipment business. But again, we don't know how long the transition will last. Maybe Woods will play Nike sticks until he's 60 and then Nike will end its equipment business.
It's going to be pretty strange though to see McIlroy and Woods playing Mizunos or TaylorMades or wherever they end up next if Nike phases things out sooner rather than later.
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