Report: Jason Day signs with Nike for $10 million a year
The No. 1 player in the world appears to have a new shoe and apparel deal in place
The No. 1 player in the world will have a new look pretty soon as Jason Day has signed with Nike, according to ESPN's Darren Rovell. The deal, reportedly for $10 million a year, puts Day in the company's shoes and apparel going forward.
Day, of course, has always been a TaylorMade-Adidas guy, but Adidas is selling TaylorMade. So Day will stay with TaylorMade for clubs and golf balls but jump to Nike for everything else.
The move became possible when Nike suddenly announced last month that it was leaving the equipment business. Terms of the deal were not disclosed, but one source said the No. 1 golfer in the world will get paid north of $10 million a year. Day's agent Bud Martin of Wasserman did not return a call seeking comment.
I would imagine this is what Nike had in mind when it decided to end its club-making section of the company: cloak the biggest names in golf head to toe in swooshes.
It now has Rory McIlroy, Tiger Woods and Day, who are three of the six or seven biggest names in the sport.
This is a big deal in the golf world for two reasons. First, Nike appears to be making an apparel and shoe play at any big name in golf who will listen. Nike is one of the few companies that matters when it comes to golf gear because its deals are head-to-toe exclusives and not fragmented.
Second, this is the first time we have seen an athlete split from TaylorMade-Adidas to Nike. This will likely happen more in the future as golf companies (like TaylorMade and Nike) will become even more niche.
Gone are the days when a company does everything related to golf. Part of that -- ironically here as Day moves to Nike and Woods moves away from it (when it comes to clubs) -- is because the Woods bubble is fading. It's clear Nike rode that Tiger wave with equipment for as long as it could, but now it is going back to what it does best which is outfit players in shirts and shoes. Day is a coup in this regard.
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