Top women's golfer Lydia Ko inks with PXG for 2017
Ko and others join Billy Horschel, Ryan Moore and Zach Johnson at PXG
If you're the No. 1 golfer in the world as a 19-year-old with a trajectory similar to that of a young Tiger Woods, you should probably not try to reinvent the wheel, right? Don't rock the boat? Maintain the status quo? Not if you're Lydia Ko.
Ko has switched swing coaches, caddies and now clubs. She will join Billy Horschel, Zach Johnson, Charles Howell III, Brittany Lang and others at Parsons Xtreme Golf starting this calendar year (her first tournament will be in Australia in February).
"It almost feels good because I'm like a rookie again, and I'm starting fresh," Ko told Golfweek. "To some extent, it's going to be a good thing. No matter what it is business-wise, it needs to perform well," Ko said. "I think that's the most important thing."
Her new equipment provider, which is endlessly fascinating with its eccentric founder and outrageously expensive clubs, is ecstatic to have her in the fold.
"This year, PXG is looking at golf and the tour from a global perspective," said PXG founder Bob Parsons. "In 2016 we saw remarkable growth in international sales, but we recognize that we have only scratched the surface. Tour validation is important, and the ladies tour is wildly popular in many countries. We had five exceptional ladies on staff in 2016 and this year that number has grown to nine."
Shaking up a routine that has clearly worked at the age of 19 is a bold move for Ko who won four times in 2016.
"It was always my dream goal to become world number one," Ko said in a release. "Now that I have reached that benchmark in my career, I am focused on consistently playing the best golf I can. When I first hit PXG's clubs I was extremely impressed by how they felt. They felt solid and the performance was - wow!"
Hey, maybe it will work. Maybe she'll win eight times in 2017.
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