You could win $1.5 million if Phil Mickelson wins the US Open
Phil Mickelson is going for his career grand slam in less than a month. You could be the beneficiary of a strong finish from Lefty.
Callaway is putting Phil Mickelson's paycheck on the line at the 2014 US Open.
No, literally, it is putting Phil Mickelson's paycheck on the line.
Here's the game: If you demo the new Big Bertha at a participating retailer (see here) before the final round of the US Open (June 15) you will be given a code and entered into a random drawing.
The winner of that drawing will receive the same amount of money Mickelson wins at Pinehurst.
First prize is $1.5 million.
This is sort of a brilliant campaign by Callaway because the odds of Mickelson winning aren't great. Even if he does win the marketing they will receive from a Mickelson career grand slam far exceeds whatever the insurance policy they likely purchased cost.
Probably by a factor of 100.
Worst case scenario for Callaway is Mickelson finishing second or third with a really low score early on Sunday. They lose some decent dough (close to $1 million...or whatever the insurance policy is), don't get Mickelson's gear on TV, and don't get a win.
Although the exposure from just offering this prize will probably more than cover that scenario.
You can find out more information -- including which retailers are participating -- on the Callaway website here.
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