Start-Up Challenger Knocks Off ESPNet

FORT LAUDERDALE, Florida, -- November 6, 1995 -- SportsLine USA has been ranked as the #1 sports service on the Web by Interactive Sports Wire. SportsLine USA received an overall rating of 86 percent, a full eight percent in front of ESPNet.

The Interactive Sports Wire survey ranked the major sports sites in seven categories: fan friendliness, fan capture, fan feedback, design, graphical intensity, depth of information and hyperlinks. SportsLine USA scored 60 out of a possible 70 points (86%) with one 10 (depth of information), three nines (fan capture, design, graphical intensity), two eights (fan friendliness, fan feedback) and one seven (hyperlinks). SportsLine outscored or tied its main competition in every category.

"When we started SportsLine, we had one goal -- to provide sports fans with the nation's most comprehensive online service devoted exclusively to sports information, entertainment and merchandise," said SportsLine USA CEO Michael Levy. "This poll shows that our hard work is paying off, not only for us, but for sports fans around the world."

Interactive Sports Wire pointed to SportsLine USA as a "user friendly service: maintaining a welcoming attitude toward visitors, both members and non-members." The survey also found that SportsLine "maintains superb coverage of all the major sports." Of particular importance to Levy is Interactive Sports Wire's determination that "graphics exist only when the visitor wants to see them...load times are quick..."

"Sports fans want their information fast," noted Levy. "We designed our service with speed in mind. We don't want our users have to wait for graphically intense pages. Simultaneously, however, we believe that we have been successful in designing a service that is equally visually appealing."

SportsLine USA, Inc. is a Fort Lauderdale, Florida-based company, founded by technology veteran Michael Levy in February 1994. Joe Namath and 1995 Major League Baseball Hall of Fame inductee Mike Schmidt are SportsLine's spokespersons and advisors. Other advisors include NBC broadcaster Bob Costas, IMG's Mark McCormack and international statesman Jack Kemp. The Company's financial backers include the highly regarded Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. The SportsLine service is available on the World Wide Web through commercial online services or through direct Internet access at