SportsLine USA, Inc., Maximizes
FORT LAUDERDALE, FL and RESTON, VA (February 8, 1999)- SportsLine USA, Inc. (Nasdaq: SPLN), publisher of CBS SportsLine (cbs.sportsline.com), and Road Runner, the national high-speed online service, today announced an agreement to work together to provide broadband sports content to Road Runner customers. This initiative, designed to optimize the online sports experience by leveraging the broadband environment, will enable the companies to capitalize on the increasing popularity of high-speed access to the Internet.|
As part of the agreement, SportsLine USA has built out special features and content from its CBS SportsLine Web site specifically for Road Runner, designed to provide Road Runner customers with the ultimate experience in online sports information and entertainment. Featuring state-of-the-art multimedia video, audio and original broadband programming, this dynamic area will include sports video display screens and highlights, three dimensional photo cubes, interviews from CBS Sports television, CBS SportsLine's Sports Reel, Clip of the Day, Sports Minute and the popular Baseball LIVE and Football LIVE features.
"Sports is a tremendous showcase for the power of broadband Internet and no one provides better sports programming on the Web than CBS SportsLine," said Ross Levinsohn, Vice President, Programming for SportsLine USA, Inc. "Sports is a top revenue generator in cable subscription packages, including pay per view and premium offerings. The same holds true in the increasingly popular usage of broadband Internet, and we are delighted to be providing our broadband sports content to an industry leader in this exciting new initiative."
"Road Runner is very excited to add CBS SportsLine content to its offering," said Meredith Flynn-Ripley, vice president of product management for Road Runner. "Nothing will move the broadband subscription meter like quality sports content, and CBS SportsLine provides the best sports content in the business."
About SportsLine USA, Inc.
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