SportsLine Redecorates E-Commerce Area Just in Time for the Holidays

New Design Enhances Shopping Experience with Faster Access to Items

FORT LAUDERDALE, FL (November 18, 1999) - SportsLine USA, Inc. (NASDAQ: SPLN), publisher of CBS SportsLine and the leading global Internet sports media company, today unveiled a new, streamlined design and a new name - Shop - for its e-commerce area located at, and on America Online at Keyword: Shop SportsLine. The new store design makes it easier to navigate and provides faster access to merchandise for the millions of shoppers that visit, just in time for the holiday shopping season.

With over 50 different specialty stores and more than 80,000 items, Shop offers a 60-day hassle-free guarantee and a secure shopper guarantee. Customers will never be responsible for the $50 maximum liability, if unauthorized charges are made to their account, through no fault of their own, while shopping on Shop The customer's shopping cart order is processed under the protection of the industry's standard, Secure Socket Layer (SSL) encryption technology.

"We offer the best sporting goods selection on the Internet, and with this redesign we are now able to provide shoppers with a faster, more enjoyable shopping experience, while maintaining a safe environment through our secure ordering system," said Mike Levy, president and CEO of SportsLine USA, Inc. "With the holidays fast approaching, Shop provides a more convenient and easier alternative than shopping in your local mall."

Among the features and highlights the SportsLine shopper will find this holiday season are:

Free shipping on thousands of items

Special $10 store savings coupons with a minimum purchase of $50

Free gift certificates with select purchases

"$1 Days" at, with over 100 items per day from November 22-26, including bicycles, treadmills and more starting at just $1's exclusive buy-back policy, where IGO guarantees to buy back any golf clubs for an in-store credit of up to 95% of the original sale price. For the holidays, IGO is also offering free shipping and special discounts on every continental U.S. order

Brand new stores, such as TennisDirect, with everything for the tennis enthusiast and MountainZone Marketplace, featuring clothing and equipment for everything outdoors, including skiing and snowboarding

Shop also hosts the official online stores for Major League Baseball and the PGA TOUR

About Inc. Inc. (NASDAQ:SPLN) is at the leading edge of media companies, providing Internet sports content, community and e-commerce on a global basis.'s content includes more than 400,000 pages of multimedia sports information, entertainment and merchandise. was founded in 1994 and its flagship Internet sports service ( was renamed CBS SportsLine in March of 1997 as part of an exclusive promotional and content agreement with CBS Sports. produces the official league Web sites for Major League Baseball, the PGA TOUR, and NFL Europe League, and serves as the primary sports content provider for America Online, Netscape, and Excite. In May 1999, the Company commenced operations in Europe through its majority-owned subsidiary,, formerly SportsLine Europe Limited.

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