Major League Baseball Selects SportsLine USA to Develop and Host Its Official Sites
NEW YORK, NY and FORT LAUDERDALE, FL (May 26, 1999) - Major League Baseball and SportsLine USA, Inc. (NASDAQ:SPLN), the leading global Internet sports media company, announced today that they have reached a multi-year exclusive agreement for SportsLine to produce and host the official Web sites of Major League Baseball. |
The League's official Web site will be re-launched in mid-June with an updated look and new features. The enhanced site will continue to be located at www.majorleaguebaseball.com. In addition, SportsLine will also produce and host Major League Baseball's official All-Star Game and World Series/post-season sites.
All three sites will provide baseball fans with the most comprehensive experience on the Internet, offering the latest in multimedia features and content. The new site will include live game audio broadcasts, daily and historical video highlights, real-time statistics and updates, team and player information. Additionally, it will contain special kids and historical features, official licensed merchandise, fantasy competitions, and interactive features including playable online games and SportsLine's Baseball Live, which provides real-time pitch-by-pitch coverage of every game in an exciting, animated format.
"We are pleased to select SportsLine for the development of our official sites," said Leslie Sullivan, vice president of broadcasting and new media development for Major League Baseball. "This alliance will enable us to enhance and reinforce majorleaguebaseball.com as the premier destination for baseball fans around the world."
"SportsLine has proven its ability to produce high quality sports sites, and being chosen by Major League Baseball to steward their Internet presence is the ultimate testimony to our capabilities and management team," said Michael Levy, President and CEO of SportsLine USA, Inc, which produced the official All-Star Game and World Series/post-season Major League Baseball sites last year. "Major League Baseball is another crown jewel in our growing portfolio of official sports relationships. These relationships will be important in assisting our future development."
"We have had a good record of success working with SportsLine over the past season and look forward to leveraging their expertise in adding new and more robust real-time content and features to majorleaguebaseball.com" added Alex Kam, director of new media for Major League Baseball.
SportsLine USA and Major League Baseball will combine their resources to develop sales and sponsorship opportunities that will result in shared revenues for the site, creating unparalleled opportunities for advertisers and sponsors seeking to extend their reach to the broadest audience of baseball fans on the Internet.
Among the features of majorleaguebaseball.com are:
Exclusive Video/Audio/Photo Highlights - Daily and historical video and audio clips of Major League Baseball action as well as "Week in Review" video highlights, and photos of games in progress.
Exclusive Audiocasts - Distribution of over-the-air radio broadcasts of most Major League Baseball games, one of majorleaguebaseball.com's most popular features.
Baseball LIVE/Real-time scoreboard - SportsLine's unique multimedia application which allows fans to feel like they're watching the game, featuring real-time, customizable, pitch-by-pitch coverage with line-ups, play-by-play and box scores, updated statistics and all the sounds of the ballpark in a fun, animated, graphical format.
Official Fantasy Games - The best in fantasy, featuring cutting edge features and a wide range of customization options.
Major League Baseball Store - The official location on the Web for licensed Major League Baseball merchandise, including caps, jerseys and other baseball-related merchandise.
Statistics/Schedules - Complete statistical profiles and analysis of all players and teams, and game-by-game schedules and results.
Chats and Interactive Features - Live on-line chats with Major League Baseball players, managers and other personnel. Interactive features including games, contests and special events, such as on-line all-star balloting.
Kids - A special area designed specifically for the younger baseball fan.
Specifics on the Major League Baseball All-Star Game and World Series/post-season sites will be made available as the launch dates draw nearer.
SportsLine USA, Inc. (NASDAQ:SPLN) is at the leading edge of media companies, providing Internet sports content, community and e-commerce on a global basis. SportsLine USA's content includes more than 400,000 pages of multimedia sports information, entertainment and merchandise. SportsLine USA was founded in 1994 and its flagship Internet sports service (www.sportsline.com) was renamed CBS SportsLine in March of 1997 as part of an exclusive promotional and content agreement with CBS Sports. SportsLine USA produces the official league Web sites for Major League Baseball, the PGA TOUR and NFL Europe League, and serves as the primary sports content provider for America Online, Netscape and Excite.
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For SportsLine USA, Inc.:
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