WebMD and SportsLine USA, Inc. Announce Exclusive Healthcare Content, Marketing, and Promotion Alliance
WebMD to Become Content Provider and
ATLANTA, GA and FORT LAUDERDALE, FL (August 19, 1999) - WebMD, Inc., a leading provider of healthcare information on the Internet and SportsLine USA, Inc., (NASDAQ:SPLN) the leading global Internet sports media company and publisher of CBS SportsLine (http://cbs.sportsline.com), announced today that they have signed an exclusive two-year marketing and promotion agreement. As previously announced, Healtheon Corporation (NASDAQ:HLTH) and WebMD have signed a definitive agreement to merge to form Healtheon/WebMD.
As part of this new alliance, WebMD will become the exclusive sponsor and content provider for CBS SportsLine's Health & Wellness arena beginning in September. Users logging onto CBS SportsLine's Health & Wellness arena will be able to get the latest health and medical news, information and updates from the experts at WebMD, as well as access to daily interactive health-oriented events and online support communities. Additionally, WebMD will be the official sponsor of all injury reports on CBS SportsLine in its coverage of professional and collegiate athletics, providing in-depth medical analysis of sports-related injuries.
International Golf Outlet (IGO), SportsLine's golf
"WebMD's large variety of health and medical information will greatly add to our Health and Wellness arena, as well as to our professional and college sports areas," said Michael Levy, President and CEO of SportsLine USA, Inc. "Our mission is to provide SportsLine users with the best sports content on the Internet. WebMD will enable us to bring a wealth of new information to our audience."
"The natural connection between sports, health, and fitness makes WebMD's partnership with SportsLine a rich one that will enable us together to bring visitors to CBS SportsLine the full range of information they need to lead healthy, active lives," said Jeff Arnold, Chairman and CEO of WebMD. "This exclusive relationship extends WebMD's branding and reach into a market with huge potential, and is another step toward establishing WebMD as the Homepage for health."
Note: Other than historical information set forth herein, this announcement contains forward-looking statements that involve risks and uncertainties, including those relating to the ability of Healtheon's services to decrease costs and improve patient care. Actual results could be materially different from those discussed in this announcement. Factors that could cause actual results to differ include, among others: Healtheon's limited operating history, continued growth in the use of the Internet, and acceptance of the Internet as a secure medium over which to conduct transactions. Additional risks associated with Healtheon's business can be found in its recent Registration Statement on Form S-4 and other periodic filings with the SEC.
About SportsLine USA, Inc.
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|For further Information, contact:||
Robinson, Lerer, & Montgomery
SportsLine USA, Inc.
(954) 351-2120 Ext.7225
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