's Live@17 Returns Bigger, Better for March 23-24

Interactive Coverage Offers Fans a Front Row Seat on the Famed Island Hole

PONTE VEDRA BEACH, FL, March 20, 2006 - When the world's best players return to the Tournament Players Club at Sawgrass Stadium Course this week for THE PLAYERS Championship, one haunting image again will be the famous island 17th hole.

Measuring less than 140 yards, No. 17 is one of the shortest holes on the PGA TOUR, but notorious for creating big-time nerves among its challengers. There's no margin for error, as evidenced by the 70 balls that found water in 2005.

For the seventh straight year, users throughout the world will have the opportunity to experience the drama on the par-3 hole during the first two rounds on Live@17,'s popular live streaming franchise.

Presented by UBS and PricewaterhouseCoopers, Live@17 will feature shot-by-shot coverage of every player on Thursday, March 23 and Friday, March 24 from 8:30 a.m. to 6:30 p.m. ET on, which is co-produced by the PGA TOUR and CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media.

More than 20 hours of broadcast-quality programming will be streamed live on, and fans can follow the action free of charge. Improvements for 2006 include a new video player and an enhanced graphics package. What won't change, however, is the drama and excitement surrounding 135 of the best golfers in the world facing one of golf's most feared holes.

"As the 17th hole is the signature hole for the PLAYERS Championship, Live@17 is's signature property," said Lee Bushkell, General Manager, "Live@17 draws a global audience of over 300,000 streams per day, providing them exclusive coverage of the 17th hole -- they won't miss a shot."

During the broadcast, fans will be able to interact with the show's hosts by sending e-mails or instant messages for them to answer on air. Coverage will also feature real-time stats (including how many balls end up in the water); RSS feeds of the latest news and videos; and's exclusive live tournament leaderboards. A variety of special guests will also stop by throughout the broadcast to share stories and offer their unique perspectives on the tournament.

Starting in 2000 with THE PLAYERS Championship, the LIVE@ series has been a tremendous hit with golf fans and Internet users from around the world, attracting millions of viewers over the years. Other tournaments and holes that have been featured in the LIVE@ series are the Buick Championship (15th hole), World Golf Championships-NEC Invitational (1st & 18th holes) and the AT&T Pebble Beach National Pro-Am (7th hole).

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.

In 2006, the three Tours will compete in nearly 120 events for approximately $325 million in prize money. Tournaments will be held in eight countries outside the U.S. and in 38 states.

In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours reached the $1 billion mark in overall charitable contributions in late 2005. The PGA TOUR's web site address is and the company is headquartered in Ponte Vedra Beach, FL.

About CBS SportsLine
CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Digital Media. For more information about CBS and for the latest sports news, scores and expert analysis, please visit

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