CBS Digital Media Launches Wireless Video And Picture Sports Alerts Sent Directly To Your Cell Phone

“CBS SportsLine TO GO” Provides Breaking Sports News, Headlines and Fantasy Updates

NEW YORK, NY, September 27, 2006 - CBS Digital Media, the online, interactive and wireless unit of CBS Corporation, today launches a sports alerts service that sends breaking news, headlines and fantasy updates, including video and pictures, directly to cell phones.

The “CBS SportsLine TO GO” service is the third in a series of “CBS Alerts” launched this year. “CBS News TO GO” and “ET TO GO” were made available this past March and marked the first service of its kind by including video and pictures.

"CBS continues to make its content, whether it be news, entertainment or sports, available to as many consumers in as many different ways as possible," said Sean McManus, President, CBS News and Sports. "'With 'CBS SportsLine TO GO,' we can reach millions of sports fans by sending the latest sports news and information available to their cell phones."

Available across all major mobile carriers and phone models, the "CBS SportsLine TO GO" alerts can be purchased by texting the keyword “SPORTS” to the short code 99888 or by visiting CBS SportsLine’s alerts homepage ( For just 99 cents a month,* users are sent breaking sports news and headlines in video, photo and text, as well as score alerts.

"CBS Digital Media continues to be at the forefront of delivering best-in-class content to wireless consumers," said Cyriac Roeding, Vice President of Wireless, CBS Digital Media. “With 'CBS SportsLine TO GO,' the CBS Alerts now offer something for everyone, whether you want the latest on your football team, world affairs or celebrity happenings."

“CBS SportsLine TO GO” video alerts will include football game previews featuring “Wireless Hostess” Ashley Hartman as well as Fantasy Football clips, such as “Start ‘Em or Sit ‘Em,” hosted by CBS SportsLine’s Fantasy Football experts.

Users have the ability to fully customize their "CBS SportsLine TO GO" alerts experience by visiting the CBS SportsLine website. Sports fans can choose their favorite teams across all six major sports (MLB, NBA, NFL, NHL, NCCAFB and Men's NCAABB) and decide when and how often they receive the alerts.

* $0.99 per month will be billed to the subscribers’ current cell phone bill from their carrier. Additional messaging rates may be applied by the carrier depending on the subscribers’ phone plan. Not all phones will be able to play video or display photos.

About CBS Digital Media

CBS Digital Media operates CBS's online, interactive and wireless initiatives. The group currently operates a multitude of websites, including, innertube – an advertising supported broadband channel,, ShowBuzz, CBS and

About CBS SportsLine
CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Digital Media. For more information about CBS and for the latest sports news, scores and expert analysis, please visit

More information about CBS and its businesses is available at

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For further information, contact:
CBS — Corporate Communications — (954) 489-4000 ext. 7535