Loyalty Metrics At An All-Time High users visit more often, spend more time

CBS Sports Mobile Web Sees Explosive Growth

FORT LAUDERDALE, FL, October 15, 2007 -, a leading Internet sports media service and part of CBS Interactive, today announced that according to the September traffic data from Nielsen//NetRatings, has again led all major sports sites* in visits per person and time per person. September marks the sixth consecutive month that has led all major sports sites in those two consumption metrics.

"The dream audience for an Internet advertiser is one that is highly engaged," said Jason Kint, Senior Vice President and General Manager of "As these numbers indicate, users visit our content more often and for longer periods than any other major sports site on the web. had been delivering this coveted audience for quite a while now, a testament to our talented writers, original video productions and superior fantasy games."

Loyalty Metrics for September 2007

(Nielsen//NetRatings home and work panel, September 2007)

  • Visits per Person: led all major sports sites with 10.33 Visits per Person (VPP). The next closest competitor had 7.71 VPP while the average VPP of all the major sports sites, excluding was 5.6.
  • Time per Person: led all major sports sites with one hour and 36 minutes of Time per Person (TPP). The next closest competitor had 52 minutes of TPP while the average TPP of all the major sports sites, excluding was 35 minutes.
Not only are users more loyal, but the multi-platform CBS Sports brand is seeing growth in all areas. Since rebranding the service this past August, users to the site have increased a healthy 27% - the highest growth rate among major sports sites over the past month, excluding the obvious seasonal bump associated with Kint attributes the growth to superior NFL and College Football coverage along with better integration with CBS Sports Mobile and TV platforms.

Traffic to the CBS Sports Mobile Web site ( is also starting to see tremendous growth.

CBS Sports Mobile Web Growth Statistics

Total page views increased by 275% in Q3 (July - September) '07 vs. Q3 '06

  • Q3 2006: 10,730,735
  • Q3 2007: 29,471,212
Total unique visitors increased by 280% in September '07 vs. September '06

  • September 2006: 808,994
  • September 2007: 2,264,927
Year-to-date '06 vs. '07 page views is up 197%

  • YTD 2006: 21,038,229
  • YTD 2007: 62,459,584
(Source: Omniture)

"According to recent research, these numbers have made CBS Sports Mobile one of the Top Ten most trafficked ad-supported mobile websites in the U.S.," said Cyriac Roeding, Executive Vice President CBS Mobile, CBS Interactive. "This critical mass of traffic makes a very powerful vehicle for advertisers who want to reach their audience on the most personal medium, the cell phone."

*For purposes of this release, "major sports sites" include,,, Yahoo Sports, AOL Sports, and

About is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official sports site of the NCAA. is a member of the CBS family and a part of CBS Interactive. For more information about and for the latest sports news, scores and expert analysis, please visit

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