Bad news, White Sox fans -- the rest of the league has another reason to poke fun at your team.

On Wednesday, the White Sox announced new naming rights for their stadium, currently known as U.S. Cellular Field. You'll never guess the new name. Nope. Not that either. Here you go:

That's Guaranteed Rate as in Guaranteed Rate Inc., a mortgage company whose headquarters is located in Chicago. Whether that local flavor helps offset the oddness of the name ... well, no, it almost certainly doesn't. Sorry, folks.

But hey, on the bright side: at least nobody will forget where the White Sox play?