Here's how many pairs of $495 sneakers LaVar, Lonzo Ball reportedly sold so far
It may not sound like much, but over 250 pairs at $495 a pop, that's not too shabby
After folks on social media settled down about the eye-popping $495 price tag on Lonzo Ball's first Big Baller Brand sneaker, the ZO2, the question became: how many pairs are they actually going to sell?
Well, according to a report from NiceKicks.com, who did some sleuthing, the answer (for the first day, at least) is 263. Of those, 210 were the "regular" $495 version, and 53 were the special, autographed version that came in at $995. If you're doing the math at home, that's over $150,000. Via NiceKicks.com:
Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.
While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in size 8.5 alone), along with 53 autographed ZO2 Primes.
That may not sound like much, but for an independent company, marketing a player who still hasn't even been drafted, it's pretty impressive.
Monday, LaVar Ball went on "Undisputed" to talk about the shoe, and said he came up with the $495 price tag, because "that's what I think the shoe is worth."
Ball also noted that he's sold "at least" 495 pairs of the shoes, but wouldn't give a concrete number. Given that this interview was a few days after the initial release, it's certainly possible that another couple hundred pairs have been sold in that time frame.
At that steep price tag, this shoe was never going to be flying off the shelves, especially with Ball not even in the NBA yet. Still, it's impressive what the Ball family has been able to accomplish pretty much strictly through social media and marketing everything themselves.
It's going to be fascinating to see what happens with the shoes, and the Big Baller Brand as a whole, once Lonzo is in the NBA and playing every night.
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