Big Baller Brand hit the Big Apple this weekend.

The always-outspoken LaVar Ball was in New York City with this three sons -- Lonzo Ball, whose Lakers play the Knicks on Tuesday; LiAngelo, who recently left UCLA; and LaMelo Ball, who is being home-schooled -- to open a pop-up shop of Big Baller Brand merchandise. What followed was long lines, lots of supporters and the NYPD trying to keep everything under control.

The line stretched well down the street and led to multiple people pulling out phones to record its size. 

Everybody there wanted to buy a piece of Big Baller Brand merchandise. There was likely also some interest in getting to see an NBA player and his family, who all became almost overnight celebrities. 

The highlight of the day, though, might have been stolen by this dog:

No sales numbers were released.