LeBron James denied in quest to trademark 'Taco Tuesday'
Does "Taco Tuesday" belong to LeBron James?
The United States Patent and Trademark Office (USPTO) has denied LeBron James' company, LBJ Trademarks, LLC, in their quest to trademark "Taco Tuesday." The news of the denial comes from Josh Gerben, who is the founder of the Gerben Law Firm which specializes in trademark law.
"The USPTO found that taco Tuesday cannot function as a trademark because it is a commonplace message," Gerben said in a video posted to his Twitter account on Wednesday evening. "This essentially means that since so many people use the phrase Taco Tuesday to describe a Tuesday in which they would eat tacos, LeBron James' trademark company simply cannot own a trademark on the phrase Taco Tuesday."
During the offseason, James began making videos on his personal Instagram account during his family's taco Tuesdays. In the videos, the NBA forward would point the camera at whoever was in the room and ask, "What day is it?" They would appropriately reply, "Taco Tuesday!" In subsequent videos, James wore a shirt that had the phrase across the front.
The videos of James and his newfound fascination with taco Tuesday regularly went viral, like most of James' posts. That likely contributed to the idea for James to try and trademark the phrase, but his request was not fulfilled on Wednesday.
The USPTO has refused the TACO TUESDAY trademark application filed by Lebron James' company LBJ Trademarks, LLC.— Josh Gerben (@JoshGerben) September 12, 2019
The refusal, issued at 6:26 PM today, finds that TACO TUESDAY is a "commonplace message" and therefore fails to function as a trademark.#TacoTuesday
My analysis?? pic.twitter.com/eKcW2l1CnH
James failed to make the playoffs last season in his first year with the Los Angeles Lakers. It was the first time in nine seasons that James has not reached the NBA Finals.
Expectations are high for the Lakers entering next season, though. That is because the team traded for All-Star Anthony Davis, who combines with James to form one of the most talented duos in the NBA.
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