One reason LeBron James signed with the Cleveland Cavaliers in 2014 was to bring a sense of hope and inspiration for the city and Northeast Ohio. Intensely proud to be from Ohio and his hometown of Akron, James frequently gives back to the city and donates educational scholarships through his foundation to the area's youth.
James does this not just because of the goodness in his heart, he wants Akron, Cleveland and Ohio to be vibrant, thriving communities. And his latest venture, a reality television show on CNBC called Cleveland Hustles, aligns with James' mission to help Northeast Ohio.
The premise of Cleveland Hustles is that James and business partner Maverick Carter give local entrepreneurs the chance to start the own business in Cleveland. Not only will these entrepreneurs be able to see their dreams be fulfilled, their businesses will be located in neighborhoods in Cleveland that need to be revitalized.
The show will debut this summer and James will appear in a few episodes.
Here's a more in-depth synopsis from CNBC:
"Cleveland Hustles" is produced by SpringHill Entertainment and Magical Elves with LeBron James and Maverick Carter as executive producers for SpringHill Entertainment and Dan Cutforth and Jane Lipsitz as executive producers for Magical Elves.
In "Cleveland Hustles," NBA superstar LeBron James and his longtime friend and business partner Maverick Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland. LeBron and Maverick will enlist the aid of four trusted business experts and associates, who will in turn invest in and mentor fledgling entrepreneurs who need a little jumpstart. In success, these four businesses will provide jobs and services for neighborhoods that desperately need investment.
This is a great idea for a show. It helps aspiring business owners and also helps the city of Cleveland. Also this is yet another instance of James showing his commitment to Cleveland and his home state of Ohio.