LISTEN: Lonzo Ball drops new rap song on heels of Big Baller Brand shoe release

Lonzo Ball grabbed headlines last week after dropping his first signature pair of sneakers, doing so under the family company of Big Baller Brand and spurning potential suitors like Nike, Adidas and Under Armour. You might have heard that people found the price point just a bit high.

On Sunday night he kept the publicity train rolling, as he released a new rap song on Soundcloud that has gone viral -- and it's actually not terrible. 

Ball has a small history of rapping before, as he took part in the social media trend "So Gone Challenge" last year which he posted to his own Twitter account.

His official rap song, under the rap name ZO2 (the same title as his shoes), is a more formal, more impressive display of Lonzo's talents as a rapper. Give it a few weeks and LaVar Ball will be comparing him with the likes of Drake, Future and some of the best in the rap game. 

(Warning: song contains NSFW language.)

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