Michael Jordan and the Hornets will host the 2017 All-Star game.
Michael Jordan and the Hornets will host the 2017 All-Star game. (USATSI)

The Charlotte Hornets went through a serious re-brand at the start of the season. They changed their name from the Bobcats to the Hornets, got brand new jerseys and aggressively marketed the team throughout the state. The whole idea with the re-brand was to get fans invested in the team again and to help bring up fond memories of when the Hornets were led by players like Muggsy Bogues, Larry Johnson and Alonzo Mourning.

Now according to a report by Rick Bonnell of the Charlotte Observer, the Hornets will be showcasing how strong of a foothold the team has developed in the city by hosting the All-Star game in 2017. 

Charlotte has won a bid to host the 2017 NBA All-Star Weekend, the Observer has learned.

A formal announcement is expected on Tuesday, with NBA Commissioner Adam Silver in attendance at a news conference. Charlotte officials and the Hornets’ organization formally made a bid for the event last summer.

In comments during a visit to Charlotte last fall, Silver said he thought it was a sure thing Charlotte would be awarded an All-Star Weekend after city officials agreed to various upgrades and renovations at Time Warner Cable Arena.

“Personally I’m very excited about coming back here. I don’t think there’s any question it’s going to happen,” Silver said in December. “Just a matter of what year.”

The city agreed last fall to pay for $33.5 million of what will be $40 million in improvements to the arena. The NBA saw those improvements as key to any All-Star bid.

Charlotte hosted the All-Star Game once before in 1991 at the since-demolished Charlotte Coliseum on Tyvola Road.

Bonnell's note about the improvements the team made to the arena is significant as it seems like this is what swayed the NBA into selecting Charlotte to host the All-Star game in 2017. Also, having Hornets owner Michael Jordan be the face of the event, probably helped Charlotte's bid as well.