It's been a very good year for Golden State Warriors star Stephen Curry. He was named the MVP of the 2014-15 season, his team won the NBA championship, he was the leading vote-getter for the All-Star Game in New York and he had his first signature shoe from Under Armour launch. He also was able to celebrate the birth of his second child. The great year for Curry is not over yet.
Under Armour announced on Wednesday that they've agreed to extend their partnership with Curry through 2024. He's the face of the basketball program at Under Armour and said he's "looking forward to being part of the brand’s story for the rest of my playing career and beyond."
From Under Armour:
Stephen Curry made a surprise appearance at Under Armour’s Global Headquarters in Baltimore today to join Founder and CEO Kevin Plank in announcing the extension of his partnership with the brand through 2024. In 2015, Curry established himself as one of the game’s best players, capturing the league MVP award and leading the Golden State Warriors to their first championship in 40 years.
“Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball,” said Adam Peake, EVP, Global Marketing. “His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”
“Under Armour has felt like family since day one,” said Curry. “In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond. Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”
Curry is the biggest star of a basketball movement by Under Armour, which also has partnerships with Kemba Walker, Brandon Jennings and rookie Emmanuel Mudiay. The Warriors star joined Under Armour back in 2013 and had his signature shoe released to the world in January of this year.
The Curry Two is set to release in late October, right before the Warriors' title defense begins.