Antonio Brown took touchdown celebrations to a new level Sunday when he gave a giant bear hug to the goal post after returning a punt 71 yards for a score in the Steelers' 45-10 victory over the Colts.

That bear hug didn't come cheap, though; Brown revealed Wednesday that he was fined $11,576 by the NFL for the celebration.

"I got a little fine for it," Brown told the Pittsburgh Tribune-Review. "They [the NFL] didn't like it too much."

Although the league might not have liked the celebration, everyone else seemed to, even if there was some confusion about what exactly Brown was trying to do.

Was it a bear hug? Was he doing a Spider-Man impression? Was it an homage to Mario Bros.?

Or maybe The Notebook?

Either way, Brown now has been the victim of two of the most unusual fines ever handed out.

In 2014, Brown was fined a little more than $8,000 for kicking Browns punter Spencer Lanning in the face.

This TD celebration cost Antonio Brown over $11,000. (USATSI)
This TD celebration cost Antonio Brown over $11,000. (USATSI)