Cowboys trademark legendary phrase for use on merchandise

Any self-respecting Dallas Cowboys fan knows the most popular phrase in the history of the franchise.

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On a cold day in San Francisco circa 1993, the Cowboys downed the 49ers on their own field to win the NFC Championship on their way to another franchise Super Bowl win. It was punctuated by the locker room speech of then head coach Jimmy Johnson, who uttered what would become the most popular phrase in Cowboys history.

And now the Cowboys own the phrase outright, no doubt due to the business saavy of owner Jerry Jones himself.

Jones has always been a trendsetter in the NFL, and it's one reason he'll have the chance to be inducted into the NFL Pro Football Hall of Fame in February if he can secure the votes.

Regardless, the quote will always immediately flash the fandom back to one of the best times there ever was to be a fan of this team.

So...

....how 'bout them Cowboys?!

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