NFL Network announces four-hour morning show beginning July 30

Yeah, we get it. You guys want your NFL news all year long. That’s no surprise.

But what about an NFL show that inundates your home like CBS This Morning (or Good Morning America or whatever)? If the answer to that question is “hell, yes,” you’re in luck, because the NFL Network announced that, starting Monday, July 30, it’ll broadcast a new four-hour NFL AM show that goes on air at 6 a.m. ET and runs Monday through Friday. That means, if you’re on the West Coast, you can start watching at 3 a.m.

NFL AM will blanket the world of the NFL with seasoned and opinionated talent who will report and debate news and examine the personalities that play the game,” the network wrote in a statement. “The show’s discussion will cover a wide-range of NFL-related topics including the cultural convergence of sports, entertainment and music.”

Included among the talent is Mark Kriegel, the talented columnist from Fox Sports and author of a biography on Joe Namath, former 49ers cornerback Eric Davis, Fox Sports Digital’s Brian Webber, CSN New England’s Nicole Zaloumis and’s Steve Wyche.

“NFL AM will give fans a great reason to look forward to the morning,” said Mark Quenzel, NFL Network senior vice president of programming and production. “We know that our fans are looking for more football and we are excited to provide a personality-driven show which focuses on football and everything around it. There will be no better way to start their day.”

But every weekday? For the entire year? For four freakin’ hours? What is this, Super Bowl Sunday? How will the network find enough content? And now that the NFL Network describes the show as Fox and Friends meets a radio talk show, is that a wonderful thing or something that could go disastrously wrong?

"It's mind-boggling how much content is out there," NFLN executive producer Eric Weinberger told USA Today. "How can you fill up four hours dedicated to the NFL every morning? It's surprisingly easier that it sounds."

I guess we’ll see.

For more NFL news, rumors and analysis, follow @EyeOnNFL on Twitter, and subscribe to our Pick-6 Podcast and NFL newsletter. You can follow Josh Katzowitz on Twitter here: @joshkatzowitz.

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