NFL partners with Yahoo to stream Bills-Jaguars game on Oct. 25
The game will be played in London, so the live stream will kick off at 9:30 a.m. on the east coast.
For the first time in NFL history, a game will be available via live stream, the league announced in a Wednesday press release.
The National Football League (NFL) announced today that it has selected Yahoo! Inc. (NASDAQ:YHOO) as its exclusive partner to deliver the first-ever live stream of an NFL game to a global audience across devices and for free. This partnership will bring the NFL’s International Series game in London, between the Buffalo Bills and Jacksonville Jaguars on October 25, to Yahoo properties globally, including Yahoo, Yahoo Sports, Yahoo Screen and Tumblr, which attract more than one billion monthly users.
“The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo—one of the world’s most recognizable digital brands—we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape,” said Roger Goodell, Commissioner of the National Football League.
“We're thrilled that the NFL has chosen Yahoo for this historic opportunity,” said Marissa Mayer, President and CEO of Yahoo. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience—with digital availability, designed for the modern fan.”
With this partnership, the NFL will extend its digital presence, making some of the most valuable content in sports and entertainment available across multiple digital platforms free for all users.
The NFL is leveraging Yahoo’s global audience, digital advertising capabilities, and delivery platforms, which span desktop, mobile, tablet, connected TVs, and set-top boxes, to ensure that the Bills-Jaguars game is accessible on every screen globally.
In keeping with the NFL’s long-standing commitment to make its games available on free, over-the-air television, the game will also be televised in the both the Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets at 9:30 a.m. ET.
That 9:30 a.m. kickoff on the East Coast is actually an afternoon game in London, so that will give Europeans an opportunity to watch a live NFL game, for free.
If I'm reading the press release correctly, though, it appears that only viewers in Buffalo and Jacksonville will be able to watch the Bills-Jags game on TV, while everyone else in America will have to watch it on some Yahoo platform or another.
Additionally, according to Re/Code, which also states that the game will be produced by CBS, "Industry executives familiar with the NFL’s negotiations think Yahoo paid at least $20 million for the rights to stream the game; in return it has exclusive ad rights for the game. The league bid out the streaming rights and at least one other tech company made a very competitive offer."
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