If you owned an Aaron Hernandez jersey and wanted to exchange, the Pariots Pro Shop was willing to give you another jersey for free on Saturday and Sunday. In lieu of the murder charge Hernandez faces, this was a smart PR move for a New England squad trying to disassociate itself with its former star tight end.
And apparently a popular one as well.
As you can see in the photo above (via Yahoo Sports’ Brian McIntyre) and the photo below (via Nicole J Pearce), a long line has formed at Gillette Stadium so fans can rid themselves of their Hernandez duds.
“We know that children love wearing their Patriots jerseys, but may not understand why parents don't want them wearing their Hernandez jerseys anymore,” Patriots spokesman Stacey James said in a statement earlier this week. “We hope this opportunity to exchange those jerseys at the Patriots ProShop for another player's jersey will be well received by parents.”
Sounds like it is, indeed.
According to to the NY Daily News, fans began to line up at 7:30 a.m. By the time the doors opened at 9:30, more than 100 people stood in line to exchange their unwanted jerseys.
And here were the results from the first day of the exchange. Seems like many people badly wanted to rid themselves of their Hernandez jerseys.
As of 5 pm, @PatriotsProShop has received nearly 1,200 Hernandez jersey exchanges. Most popular replacements: Wilfork, Brady, Jones & Ridley— New England Patriots (@Patriots) July 6, 2013