The Case Keenum era doesn't appear to have an end in sight. Despite Los Angeles fans' clear preference for Jared Goff -- just listen to them chant his name at the Rams' latest loss -- the city's new team won't be saved by the No. 1 overall pick in this year's draft.

According to NFL Network's Ian Rapoport, the Rams will not insert Goff into the starting lineup until they're out of playoff contention. NFL.com's Chris Wesseling has more:

Appearing on Monday's edition of Good Morning Football, NFL Network Insider Ian Rapoport reported the Rams have no plans to make a quarterback change as long as the postseason remains a possibility.

"My understanding of the Rams quarterback situation," Rapoport said, "is that they're not going to make a switch -- barring some sort of epic collapse by Case Keenum -- until they fall out of playoff contention."

NFL Network's Steve Wyche echoed that sentiment, reporting on NFL Network's Up to the Minute Live that the Rams simply don't believe Jared Goff is ready to play.

So, for as much as I've criticized Jeff Fisher in the past -- a ton -- I'm not going to rip him for this. I do think the worst thing the Rams could do is throw Goff behind a bad offensive line with zero competent pass catchers to target, especially if he's not ready. Of course, if Goff still isn't ready to play, that opens up the Rams to be ripped for their decision to trade up to draft him in the first place, but that's a different story that should be written after Goff takes a snap (or several) in the NFL.

The bottom line is that this isn't fun for anyone involved. The fans want someone better than Keenum, who ranks 28th in passer rating and has thrown the second-most interceptions in the NFL. Fisher wants someone better than Keenum. And Goff wants to play.

But there's no reason to rush him -- other than to save us all from Keenum, which actually does sound like a pretty reasonable argument to start Goff next week. The good news: The Rams have fallen to 3-5, so their postseason hopes could die soon, which means we might get to finally evaluate Goff at some point in the near future.