Ravens' Lamar Jackson files suit against Amazon for 'inflicting damage' to his company, per report
The reigning NFL MVP is taking on a commercial titan
Lamar Jackson has taken to posting entertaining videos on social media to help pass the time during coronavirus (COVID-19) quarantine, but that's not the only thing he's been up to. The reigning NFL MVP has a beef with Amazon over their willingness to allow third-party vendors to peddle unlicensed goods that feature his name, likeness and/or registered trademarks, and he's now taken action. A lawsuit has reportedly been filed by the Baltimore Ravens quarterback against the multi-billion dollar company, per TMZ Sports, pitting the most dynamic player in football against one of the most powerful companies on the planet.
The merchandise in question, which Jackson directly labels as "pirated" in the lawsuit, includes t-shirts and hoodies that feature phrases like "Action Jackson", "Lamarvelous" and "Not Bad for a Running Back". He's not only demanding a cease-and-desist, but he's also seeking damages considering the vendors have likely already profited from sales.
Jackson isn't pulling punches either, noting to the court his belief Amazon "inflicted damage upon him and his company", and furthers that said damages have been "significant"-- per ESPN. In his two seasons at the NFL level, he's Jackson has become as synonymous with his coined phrases as he has for his record-setting play on the field and his company, Era 8 Apparel, holds the rights to the aforementioned former.
It's unclear when and how this will all be sorted out in the end, but Jackson wants recompense and he wants it now. What is clear is how Jackson refuses to back down from anyone, and not simply between the white lines.
Pick Six Newsletter
Get the day's big stories + fun stuff you love like mock drafts, picks and power rankings.
Thanks for signing up!
Keep an eye on your inbox for the latest sports news.
There was an error processing your subscription.
Simms thinks Brady and Arians are going to make quite the pair
Taylor does not share many of the concerns about the virtual draft that other coaches do
The NFL is looking for more ways to render aid during the coronavirus pandemic
Everything you need to know about the Redskins' activity this offseason
The NFL is facing another pre-draft roadblock
The Bengals are hoping Green can return to form in 2020
NFL teams weren't afraid to move up, back, and out of the first round during Monday's mock...
Breaking down the latest rumors, news, signings and trades across the NFL
Live scores, highlights and updates from the Jaguars vs. Colts football game