Report: Twitter aims to excede $50 million in 2016 NFL ad sales
After paying $10 million for the rights to stream 10 Thursday Night Football games during the 2016 season, Twitter plans to make that money back five times over
After paying $10 million for the rights to stream 10 Thursday Night Football games during the 2016 season, Twitter plans to make that money back five times over by selling 10 to 15 advertising packages between $2 and $8 million, according to a report from Recode that broke on Wednesday.
Twitter is likely to bring in a minimum of $50 million via NFL advertising deals in 2016, per the report.
Recode reports that the popular social media platform will sell three types of advertisements: in-game ads, pre-roll ads and sponsored Periscope streams. The first and third are new forms of revenue for the company, but Twitter reportedly made $20 million selling pre-roll video advertisements that ran before NFL highlights on their site last year.
According to Recode's report, Twitter has already sold 60 percent of its ad inventory to some of the same marketers who bought ad spots from them for the 2015 NFL season, including Ford, Nestle and Anheuser-Busch.
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