A fan at a Danish Superliga match Sunday between FC Nordsjaelland and Randers FC went from hero to goat in the time it takes to completely whiff on a backheel.

This man, carrying what appears to be a small case of adult beverages, attempts a smooth clearance on an errant shot that soared into the crowd. He missed, and the ball deflected directly into his drinks.

It looked like perhaps a single cold one survived, which he probably kept for himself.

(via reddit)