The old adage of "no press is bad press" absolutely applies to the approach Jerry Jones takes when running the Cowboys. The Dallas owner loves attention and makes no bones about his love for attention.
He even admitted as much, in an interview with Jason Gay of the Wall Street Journal, that he intentionally stirs up controversy when it comes to the Cowboys quarterback controversy.
"That's one of the things that makes sports interesting," Jones said. "I do feed that."
Leading up to Sunday, there was a week's worth of fervent debate about whether Dak Prescott or Tony Romo should play for the Cowboys. Dak struggled the previous two weeks, with the Cowboys failing to score many points and losing to the Giants.
With Jerry having already done a quick jig when it comes to the Cowboys situation earlier in the season and then promptly opening the door for a quarterback controversy, everyone in and around the NFL spent the week talking about the Cowboys quarterback situation.
That's not an accident.
"I think there's some of me that wants to [stir things up]," Jones said. "That probably is intentional."
Jones' plan, which also featured him backpedaling on his initial comments, worked out pretty well. The Cowboys looked impressive against Tampa Bay and Prescott, with his back up against the wall a bit when it comes to the depth chart, promptly completed 88.9 percent of his passes.
Any quarterback controversy was promptly snuffed out after Sunday night. Without ever being promoted, Romo was relegated to the second string again.
Probably this time for good. Or at least until Jerry decides to stir things up again.
