I have two small children. They both require baby wipes during diaper changes. I wouldn't be a human man if I didn't think, "geez, those look better than toilet paper, why don't adults use them?"
There's a product that answers that question. And it's now using NFL centers as spokespeople.
One Wipe Charlie has enlisted the following centers -- Travis Frederick (Cowboys), John Sullivan (Vikings), Eric Wood (Bills) and Nick Hardwick (Chargers) -- for some sort of "Clean Snap" ad campaign aimed at getting guys to ditch the Charmin for the butt wipe.
There's a charitable component included in this where the company will donate $1 to the charity of the four centers' choice every time a #cleansnap hashtag is used in a tweet.
"Everybody's got their eye on the center's ass all season long," said Mike Dubin, CEO of Dollar Shave, the company that produces One Wipe Charlie to Ad Age. "That's why we picked them. They have to keep that area clean, not just on the field but off the field."
One wonders two thoughts: 1. why not just use the previously mentioned baby wipe and 2. one wipe wouldn't appear to be enough for Jeff Backus last season, would it?
In conclusion, large NFL players are selling butt wipes.
