FC Barcelona have agreed to a sponsorship deal with Spotify to have the audio streaming platform become the club's main partner. In coordination with the deal, Barcelona's home stadium will be renamed "Spotify Camp Nou" -- the first name change for their stadium in its history.
The deal will reportedly be worth $310 million over a four-year period, which breaks down to $75 million annually.
In addition, Spotify's brand logo will appear on the front of both the men's and women's team shirts beginning in the 2022-23 season and beyond. Spotify will also sponsor FC Barcelona's training shirts beginning next season for the next three campaigns. The agreement was approved and signed off on by the club's Board of Directors, but will still be subject to the ratification of the Extraordinary Delegate Members Assembly, which takes place on April 3.
"We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify," FC Barcelona President Joan Laporta said in a press release. "This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world."
We’re partnering with @Spotify to bring football and music together like you’ve never seen before 🏟
— FC Barcelona (@FCBarcelona) March 15, 2022
The stadium name change will occur in July 2022.
"The partnership reached by Barça and Spotify is a first-of-its-kind for the club in bringing the worlds of Music and Football together, giving a global stage to players and artists at the Spotify Camp Nou Stadium, and building new opportunities to connect artists and players with fans around the world," the press release read. "The collaboration also unifies the Main Partner across both Men's and Women's kits as part of both organizations commitment to cultivating and supporting diverse talent now and for future generations."
