With the addition of Brad Keselowski as both a driver and co-owner, a new era has dawned for the once-mighty Roush Fenway Racing at NASCAR's highest level. Just over a week into the 2012 NASCAR Cup Series Champion's new job, the Keselowski era of Roush Fenway has officially been signaled through a rebrand of the team.
On Tuesday, Roush Fenway Racing changed its name to Roush Fenway Keselowski Racing and will go by RFK Racing. The rebrand includes a new organizational logo structure, as well as a rebrand of the team's flagship No. 6, which will be driven by Keselowski starting in 2022.
The new No. 6, updated for the first time since 2001, draws inspiration from the stylized No. 6 driven by NASCAR Hall of Famer Mark Martin in the late 1980s and early 1990s.
"Today's announcement is more than a fancy new logo," Keselowski said in a statement. "It's an acknowledgment to our heritage, a renewed commitment to our people and a stake in the ground that says we are here to operate top-tier race teams in the sport of NASCAR for decades to come. I'm thrilled to be a part of this next chapter with Jack Roush and John Henry."
RFK Racing's rebrand is the third in team history and the first since the beginning of the 2007 season when Fenway Sports Group became co-owners of the team alongside NASCAR Hall of Fame car owner Jack Roush.
RFK Racing will continue to field two cars in the Cup Series, with Keselowski driving the No. 6 and Chris Buescher driving the No. 17. Matt McCall will serve as crew chief for Keselowski, while Scott Graves will assume full-time duties as Buescher's crew chief. The pair had previously won the 2015 NASCAR Xfinity Series Championship together and were reunited for the final five races of 2021.