It's become customary for companies to release their Super Bowl ads online prior to their actual airing during the game, in recent years. While some may argue that leads to anti-climactic viewing of the commercials and spoils the mystique, there's still plenty of interest (and money) in advertising during the big game.
By virtue of being one of the single biggest sporting events each year, the Super Bowl has massive viewership -- which also makes it one of the top marketing opportunities for different brands. With that in mind, advertising during the Super Bowl has become somewhat of a sporting event on its own. Brands try to one-up each other with the use of celebrities, humor, talking animals, talking babies, and other bizarre strategies to get people talking.
Here you can find some of the ads that you can expect to air during Super Bowl LIII between the Patriots and Rams on Sunday -- which you can stream right here on CBSSports.com. (Continually updating.)