NCAA Tournament 2017: Students get free steak if Northern Kentucky upsets UK
It's a longshot, but it would pay off big for 15,000 students
But Cincinnati restaurant owner Jeff Ruby says he’s willing to pay out big if they can do it. Ruby is offering every single Northern Kentucky student a free steak dinner if the Norse pull off a first round win over the Wildcats. That’s a school with 15,000 students!
“Yes, this could get very expensive,” Ruby told WCPO in Cincinnati. “But it’s important to me to show support to our hometown organizations. NKU is a real asset to the community as they continue to produce extraordinary, talented leaders for our region and beyond.”
According to his website, Ruby owns three steakhouses. He claims that a Northern Kentucky win could cost him around $1 million.
Ruby is stuck in a precarious situation. On one hand, his son is a NKU student. And on the other, an NKU win would cost him quite a pretty penny if it went down. But he seems to be doing it for a good cause, and money doesn’t appear to be an issue.
The Norse of Northern Kentucky will face off vs. the Wildcats on Friday evening at 9:40 p.m. ET on CBS.
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