NHL, Adidas unveil new jerseys for all 31 teams, including Vegas Golden Knights
Connor McDavid and others help welcome new NHL threads on the eve of Vegas' expansion draft
In the meantime, they've got new jerseys.
And so do the league's 30 other teams.
Everyone from the Golden Knights to the repeat Stanley Cup champion Pittsburgh Penguins had been for the 2017-18 season in recent weeks, and Adidas' refreshed look for the NHL became official Tuesday night on the eve of the expansion draft.
Under a seven-year partnership with the league after Reebok's decade-long run as the NHL's official uniform and apparel supplier, Adidas ushered player ambassadors like Connor McDavid and Patrice Bergeron into a launch party at Wynn Las Vegas to showcase ADIZERO Authentic jerseys for each team.
The results, at first glance, are crisper, cleaner slates across the fronts of each team's home sweaters -- the Nashville Predators' revised tops are a prime example, as they no longer feature navy panels and piping along the sides of the jersey.
More than the tweaked looks, though, Adidas aimed to highlight the enhanced technology in NHL's new jerseys.
"We're excited for the fans and players to see the innovation and performance features that Adidas put into creating the new jerseys," said Brian Jennings, the NHL's chief branding officer and executive vice president of marketing. "To play at their highest levels, the game's greatest players require the best technology and design available, and these Adidas jerseys set a new benchmark for performance gear."
That, according to Adidas, comes from an emphasis on "lighter, cooler, stronger" material that will make up new sweaters across the league:
- ADIZERO Authentic NHL jersey reduces crest weight by up to 46 percent, while a single layer perforated numbering system reduces number weight by up to 60 percent, in order to deliver a new jersey that is up to 19 percent lighter when compared to the current NHL jerseys
- The ADIZERO Authentic NHL jersey features Adidas Clima technology in each of the jersey fabrics to deliver breathability and enhanced performance, combining moisture management technology and a streamlined silhouette to maximize air flow circulation with materials that are up to 133 percent more permeable than fabrics currently used
- ADIZERO Authentic NHL jersey fabrics are up to 27 percent stronger in burst testing and up to 72 percent tougher in abrasion testing compared to the current NHL jerseys
"Adidas is a brand recognized worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said Sandra Monteiro, the NHLPA's chief of global business strategies. "The players are excited to partner with Adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance."
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