Virginia Tech is locked in a tight one with No. 1 Ohio State, but running back J.C. Coleman is certainly winning the jewelry battle. Coleman is wearing a giant gold watch WHILE PLAYING against the Buckeyes. 

Unfortunately, all that swag did not translate to the scoreboard early as the Hokies trailed 14-0 after the first quarter when these shots were taken (though they did fight back to take a 17-14 lead at the half).

I guess you could say that he's got the Rolly on his arm while Ohio State's pouring it on. 

And in case you were wondering if this was somehow against the rules, apparently not! 

VT Gold Watch (ESPN)
It's nothing to stunt. (ESPN)