Haslam's headed back to Flying J as CEO. (AP)

It's not generally huge NFL news when billionaires become CEOs of the companies they already own, but the decision of new Browns owner Jimmy Haslam to return to the CEO role of Pilot Flying J is an interesting one.

Haslam took over the Browns in August 2012 (he was, as I like to point out, "fired up to the max") and shortly thereafter stepped down as CEO of Flying J, handing over control to PepsiCo president John Compton.

The move, presumably, involved Haslam becoming more involved in the Browns. He was just that, and Cleveland filled up its front office (hiring Joe Banner and Mike Lombardi) and coaching staff (hiring Rod Chudzinski, Norv Turner, Ray Horton among others) with Haslam hanging around.

But now Haslam's sliding back into the CEO role, which probably means he'll be in Knoxville, Tenn., more than Cleveland. So what should we read into it? Well, Haslam says it's about him "realizing my first love."

"This is about me realizing my first love is running Pilot Flying J and wanting to return to that job," Haslam said per the Knoxville News Sentinel.

This isn't necessarily a disaster for the Browns or anything. It might mean Haslam wasn't thrilled with the job that Compton -- who will now serve as a strategic adviser to Flying J, the Browns and the Haslam family -- was doing. (Although obviously both parties deny that.)

Or it might mean Haslam wants out of the Browns spotlight in order to let Banner and Lombardi do their thing now that everything's in place.

Or maybe we're all sleeping on the fact that Haslam is rich enough to spend half his time in a private jet, scooting quickly back and forth between Knoxville and Cleveland.

The key for him will be remaining an owner who sees some of the spotlight. Haslam doesn't need to be Jerry Jones or anything, but making sure he's not Randy Lerner would be a good thing going forward for this franchise.

That being said, if the Browns are winning, Haslam can probably watch their games from an iPad in Barbados for all the fans in Cleveland care.

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