Twitter wins bidding war to stream NFL's Thursday Night Football games
Twitter has outbid the likes of Amazon, Yahoo! Inc. and Verizon for the right to stream Thursday night NFL games online next season, Roger Goodell confirms.
Twitter has outbid the likes of Amazon, Yahoo! Inc. and Verizon for the right to stream Thursday night NFL games online next season.
-- Roger Goodell (@nflcommish) April 5, 2016
Facebook reportedly withdrew from the running days ago because the two sides couldn't agree on advertising.
More details via Bloomberg.com:
The deal gives Twitter a key piece of content to attract mainstream users in its quest to make its service a go-to place to react to and discuss live events. The NFL, aware that a growing number of households are comfortable streaming video over the Internet, is using the digital rights for Thursday night games to reach so-called cord-cutters, as former cable-TV subscribers are known.
The NFL said in a press release that Twitter wills stream 10 Thursday night regular-season games -- the same 10 games that CBS and NBC will broadcast -- and NFL Network will broadcast the other six games on the Thursday night schedule.
Last June, the NFL partnered with Yahoo! Inc. to stream the 2015 Week 7 Bills-Jaguars game that took place in London.
"The NFL has always been committed to being at the forefront of media innovation," NFL commissioner Roger Goodell said at the time in a press release. "... [W]e are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape."
Re/Code wrote at the time that "Industry executives familiar with the NFL's negotiations think Yahoo paid at least $20 million for the rights to stream the game; in return it has exclusive ad rights for the game. The league bid out the streaming rights and at least one other tech company made a very competitive offer."
On Tuesday, Re/Code's Peter Kafka writes that, "people familiar with the bidding said Twitter paid less than $10 million for entire 10 game package, while rival bids had been higher than $15 million."
Pick Six Newsletter
Get the day's big stories + fun stuff you love like mock drafts, picks and power rankings.
Thanks for signing up!
Keep an eye on your inbox for the latest sports news.
There was an error processing your subscription.
Jeffery Simmons, Jaylon Ferguson and Preston Williams apparently won't be completely shut out...
Brown wants out of Pittsburgh and is not being subtle about it
Here's what an extension might look like for Brady, who at 41 is entering the final season...
Neither party will make further comment on the grievance, which dates back to October 2017
Viewed one year later, most of these 14 moves involving quarterbacks are decidedly feast or...
Will the Giants finally pull the plug on Beckham's dramatic tenure with the team? Here's what...