Twitter has outbid the likes of Amazon, Yahoo! Inc. and Verizon for the right to stream Thursday night NFL games online next season.
-- Roger Goodell (@nflcommish) April 5, 2016
Facebook reportedly withdrew from the running days ago because the two sides couldn't agree on advertising.
More details via Bloomberg.com:
The deal gives Twitter a key piece of content to attract mainstream users in its quest to make its service a go-to place to react to and discuss live events. The NFL, aware that a growing number of households are comfortable streaming video over the Internet, is using the digital rights for Thursday night games to reach so-called cord-cutters, as former cable-TV subscribers are known.
The NFL said in a press release that Twitter wills stream 10 Thursday night regular-season games -- the same 10 games that CBS and NBC will broadcast -- and NFL Network will broadcast the other six games on the Thursday night schedule.
Last June, the NFL partnered with Yahoo! Inc. to stream the 2015 Week 7 Bills-Jaguars game that took place in London.
"The NFL has always been committed to being at the forefront of media innovation," NFL commissioner Roger Goodell said at the time in a press release. "... [W]e are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape."
Re/Code wrote at the time that "Industry executives familiar with the NFL's negotiations think Yahoo paid at least $20 million for the rights to stream the game; in return it has exclusive ad rights for the game. The league bid out the streaming rights and at least one other tech company made a very competitive offer."
On Tuesday, Re/Code's Peter Kafka writes that, "people familiar with the bidding said Twitter paid less than $10 million for entire 10 game package, while rival bids had been higher than $15 million."