Asiacontent.com, SportsLine.com, and Sports.com Launch First Asian Sports Web Site in Singapore, sg.sports.com

Asiacontent.com, which also chose English-speaking Singapore to kick off its CNET Asia, MTV Asia Online and E! Online Asia businesses, will roll out further local-language Sports.com Asia sites and services using its eight-country, multi-local Internet platform.

The site will integrate the most popular features of SportsLine.com, the leading global Internet sports media company, and its European subsidiary, Sports.com, the leading fixed and wireless Internet provider of European sports news and information and the official Internet media partner of Manchester United (www.manutd.com).

The new site will deliver local, regional and global sporting news and events including breaking stories, previews, real-time scoring, recaps and on the spot live local reporting of football, the world's most popular sport, including extensive coverage of S-League matches, Singapore's hottest football league. sg.sports.com will also provide coverage of golf, including equipment tests, profiles of Asian golf courses and destinations, and highlights of the Asian PGA Tour, as well as rugby, Formula One, and other sports of local and international interest. The site will leverage Asia's accelerating wireless and broadband penetration to deliver a range of interactive and multimedia content across these sports arenas.

"We are excited to be launching the first of our family of sports Web sites in Asia," said Chris Justice, CEO of Asiacontent.com. "Through the universal language of sports, we will build our audience and membership base, embracing sports fans from all sectors, from the region's keen golfers through to the massive local base of supporters of Manchester United and cricket fans across Asia."

Through the Asiacontent.com and DoubleClick Inc. (NASDAQ: DCLK) partnership in Asia, sg.sports.com will serve targeted online advertising messages to its users through the DoubleClick advertising network, and offers numerous customized sponsorship opportunities. In addition, the membership database will be leveraged for direct marketing services and online ticketing, while an online sports shop will offer exclusive sports memorabilia to Asian fans from major worldwide events such as Euro 2000 and Wimbledon.

"SportsLine.com and Sports.com have set a standard for global sports coverage and by joining the Asiacontent.com platform, we can rapidly and effectively localize our business for the world's fastest growing Internet region and extend the Sports.com brand," said Michael Levy, founder, CEO and chairman of SportsLine.com, Inc. and chairman of Sports.com Limited. "sg.sports.com will combine world-class international coverage with local reporting and insights, including exclusive rights to Asiacontent.com's established S-League community, SoccerAsia.net."

The next site being developed by the three companies is in Korea, and is slated to be launched later this month.

About Asiacontent.com, Ltd.

Asiacontent.com is a leading Asian multi-local Internet company integrating branded content sites, advertising sales through its DoubleClick Asia network and e-commerce services. Asiacontent.com creates world-class, branded, local content through its joint venture partnerships with CNET, MTV Networks and SportsLine.com, and its license agreements with E! Online, f.tv (Fashion Television Paris) and Mplayer/HearMe. Asiacontent.com delivers targeted online advertising and sponsorships through its DoubleClick Asia advertising network. Through a joint venture with NBCi, the company is developing Asian versions of Snap.com and Xoom.com to support e-commerce and direct marketing services. Established in May 1999, Asiacontent.com has launched 22 Web sites and has over 425 staff in eight markets: Japan, South Korea, China, Taiwan, Hong Kong, Singapore, Malaysia and India. Key investors include AsiaTech Ventures, CNET Networks, Inc., GE Capital Equity Investments Ltd., H&Q Asia Pacific, Intel Asia Pacific Inc., MTV Networks, NBC Internet, Newbridge Capital, TDF Management of Singapore, the Hambrecht Family, Trans Cosmos, Inc. and W.R.Hambrecht + Co.

About SportsLine.com, Inc.

SportsLine.com, Inc. is at the leading edge of media companies providing Internet sports content, community and e-commerce on a global basis. SportsLine.com, Inc.'s content includes more than one million pages of multimedia sports information, entertainment and merchandise. Founded in 1994 as SportsLine USA, Inc., the Company changed its name to SportsLine.com, Inc. in November 1999. Its flagship Internet sports service (cbs.sportsline.com) was renamed CBS SportsLine in March of 1997 as part of an exclusive promotional and content agreement with CBS. SportsLine.com, Inc. produces the official league Web sites for Major League Baseball, the PGA TOUR and NFL Europe League, and serves as the primary sports content provider for America Online, Netscape and Excite. In May 1999, the Company commenced operations in Europe through its majority-owned subsidiary, Sports.com Limited.

About Sports.com, Limited

Sports.com (http://www.sports.com) is the leading mobile and fixed Internet provider of European sports content, community and commerce. With the most comprehensive European coverage in English of football, rugby, Formula One, rally, cricket, boxing, tennis and golf as well as all sports in local languages in France, Germany, Italy and Spain, Sports.com is the most visited European sports site. Sports.com is the primary sports content provider in the United Kingdom for AOL, BT Internet, Netscape Online, The Financial Times' FT.com and in France for France Telecom's Voila and Wanadoo and for Les Echos. Sports.com is the official Internet partner of Manchester United (www.manutd.com), the Championships at Wimbledon (www.wimbledon.org) and the French National Olympic Team (www.franceolympique.com).

Asiacontent.com, Ltd. Safe Harbor

This press release includes forward looking statements such as those relating to Asiacontent., DoubleClick Asia, the anticipated roll-out of further language Sports.com Asia sites and services throughout Asia, the proposed leveraging of membership database for advertising, direct marketing and online ticketing and merchandising services, the expected acceleration of broadband penetration to deliver multimedia sports content to Asian audiences, and the proposed launch of a Sports.com Asia site in Korea later this month. Investors are also referred to the risk factors associated with the businesses of Asiacontent.com listed from time to time in the reports and registration statements filed by the Company with the SEC including, but not limited to, Asiacontent.com's Registration Statement on Form F-1 filed on March 28, 2000.

For further Information, contact:

SportsLine.com Corporate Communications - (954) 351-2120

• Larry Wahl – Ext.7225

Sports.com Corporate Communications - 44- 20 8233 7543

• Gavin Chittick

Asiacontent.com Corporate Communications - +852 2143 1731

• Constance Soh, Singapore – 65-236-1445
• Beth Ann Eliason, Hong Kong – 852-2143-1731