CBS SportsLine.com Issues Millionaire Brackets ChallengeOne lucky fan could win $10 million in contest sponsored by Courtyard by Marriott | ||
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FORT LAUDERDALE, FL (March 13, 2001) - SportsLine.com, Inc., (NADSAQ:SPLN), the leading global Internet sports media company and publisher of CBS SportsLine.com (cbs.sportsline.com), has launched its annual challenge for fans of college basketball to predict the winners in the upcoming NCAA Men's Basketball Championship. The "Millionaire Brackets Challenge" from Courtyard by Marriott offers $10 million to the contestant who correctly predicts the winners of the 63 tournament games, beginning Thursday, March 15.
"The annual college basketball championship brings out the competitor in all sports fans, but in particular those who follow the action on CBS SportsLine.com," said Michael Levy, chairman and CEO of SportsLine.com, Inc. "The great thing about our March Mayhem contests is that we offer different contests for all of our users, regardless of their knowledge or expertise, with more chances to win than for their ability to pick a perfect bracket."
Additional prizes will be awarded to fans that pick nearly all the games correctly. The prize for correctly predicting 61 or 62 tournament games is $100,000. The prize for correctly predicting the winners of 60 tournament games is $10,000. Other prizes being awarded include a fantasy basketball trip for two, a 40-inch wide screen television and a Palm Pilot.
Beginning with the second round of the championship on March 17, the Round-by-Round Challenge, sponsored by Courtyard by Marriott, will offer the chance to win a variety of electronics prizes and a fantasy basketball trip for two to lucky winners who correctly predict the outcome of the most games.
Other contests associated with CBS SportsLine.com's March Mayhem coverage include the Miller Genuine Draft Trivia Challenge, which offers the chance to win electronics and other great prizes to fans that correctly answer daily trivia questions. Also, fans will have the chance to win electronics prizes in the Honda Drive to a Championship II contest and the Cingular Home Theater Mayhem Sweepstakes.
About SportsLine.com, Inc.
SportsLine.com, Inc. (NASDAQ:SPLN) is at the leading edge of media companies providing Internet sports content, community and e-commerce on a global basis. SportsLine.com, Inc.'s content includes more than one million pages of multimedia sports information, entertainment and merchandise. The Company's flagship Internet sports service (http://cbs.sportsline.com) was renamed CBS SportsLine.com as part of an exclusive promotional and content agreement with CBS in March 1997. SportsLine.com, Inc. has strategic relationships with the NFL, Major League Baseball, the NBA and the PGA TOUR and serves as the primary sports content provider for America Online and Netscape. In 1999, the Company commenced operations in Europe through its subsidiary, Sports.com Limited.
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