CSTV and CBS SportsLine.com Agree On Multi-Year Deal For Exclusive Video Streaming Rights to the NCAA® Division I Men's Basketball Championship
NCAA March Madness® on Demand Brings CSTV, The Leader in College Sports Media, Together With the Leader in Network Sports, CBS Sports
NEW YORK, N.Y., Jan. 27, 2005 - College Sports Television (www.cstv.com) has secured a multi-year agreement with CBS SportsLine.com and the NCAA for the exclusive video streaming rights for out of market game coverage of the NCAA Division I Men's Basketball Championship beginning with the upcoming 2005 tournament. Fans will be able to watch the live CBS Sports NCAA Tournament broadcasts from outside their area on their computers, following the action as it is broadcast by CBS Sports announcers such as Jim Nantz, Billy Packer and Bill Raftery.
Beginning March 17th, NCAA March Madness on Demand, powered by CSTV.com, will provide the most personalized, interactive online experience of any sporting event.
CBS SportsLine.com, a leading Internet sports media organization and a division of CBS Sports, has the rights to produce, host and manage the official NCAA Championship Web site, NCAASports.com, as well as the Internet rights to the Division I Men's Basketball Championship and 87 other championships.
NCAA March Madness on Demand, powered by CSTV.com, will offer live and on-demand streaming video of up to the first 56 NCAA Tournament games on an out-of-market basis, through the regional semi-finals, and will also feature streaming video of interviews and pre-and post-game press conferences, in addition to video highlights. Webcasts of games broadcast by CBS Sports in fans' local markets will be subject to blackouts.
"Through our use of the latest interactive technology, NCAA March Madness on Demand will connect more college sports fans to their favorite teams," said Brian Bedol, president and CEO, CSTV. "With NCAA March Madness on Demand and the CBS Sports game telecasts, fans will be able to watch every out-of-market NCAA tournament game. NCAA March Madness on Demand will be a virtual control room where millions of college basketball fans across the nation can gather, interact, and experience live the biggest sporting spectacle on the calendar."
"No event captures sports fans' attention during a three-week period like the NCAA Tournament," said Sean McManus, President, CBS Sports. "With the growth of internet technology, this exciting collaboration gives even more fans the chance to follow their favorite teams throughout the tournament."
Subscription packages are priced at $19.95. Fans purchasing subscriptions by February 8 will receive a 50% discount. Fans can log on to CSTV.com, CBS SportsLine.com and NCAASports.com for additional NCAA March Madness on Demand, powered by CSTV.com, subscription information.
NCAA March Madness on Demand, powered by CSTV.com, marks an expansion of CSTV's partnership with CBS Sports, the exclusive broadcaster of the NCAA Men's Basketball Championship. The existing CSTV-CBS Sports partnership has included CSTV's production and telecast of the official nightly NCAA Men's Basketball Championship highlight show, and CSTV's exclusive telecast of 11 NCAA Championships, including five men's and women's lacrosse championships, the women's hockey Frozen Four, field hockey, water polo and Division III men's and women's basketball.
In addition to its live video coverage of the tournament, CSTV.com will provide:
· live graphic game summaries through its exclusive GameTracker Live
· access to the Official NCAA tournament brackets and scoreboards from NCAASports.com
· access to the latest news, information and expert analysis on CSTV.com, and its network of more than 170 official athletic sites for colleges such as Illinois, Duke, North Carolina, Stanford and Notre Dame
CSTV will also produce the official NCAA men's basketball tournament DVD, available within its CSTV.com store.
CSTV is a multi-media company that consists of the first-ever 24-hour college sports television network, College Sports TV; the leading college sports online network, CollegeSports.com; and the first ever 24-hour college sports radio network, SIRIUS College Sports Radio.
CSTV was co-founded by President and CEO Brian Bedol, Chairman Steve Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN. It is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.
About CBS SportsLine.com
CBS SportsLine.com is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine.com is a member of the Viacom family and a division of CBS Sports. For more information about CBS SportsLine.com and for the latest sports news, scores and expert analysis, please visit cbs.sportsline.com. More information about Viacom and its businesses is available at www.viacom.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 360,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA Championships in Division I, II and III sports.
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For further information, contact:
CBS SportsLine.com Inc. Corporate Communications (954) 489-4000